Here’s a mantra you’ll be hearing more often: “We hear you.”
We heard you – and moved from one global Marketing Velocity event to three tailored regional events this year. We heard you – and revamped your Marketing Velocity online educational experience in June. And we hear you now, which is why I’m thrilled to share this breaking news: Cisco is announcing an expansion of the Marketing Velocity brand, reconceived to help partners use marketing breakthroughs to reach customers in transformational ways.
“This further evolution of Cisco Marketing Velocity displays how committed Cisco is to helping their partners to grow their digital marketing capability and more importantly outcomes. Marketing Velocity was already a leading light in the partner marketing space, but these changes really do show that Cisco is the benchmark for marketing with partners.”
– Steve White, IDC, Program Vice President, Channels and Alliances
Here’s the press release, fresh from our newsroom. Now you might be thinking, “That’s great Boon. But what will this really do for me as a Cisco partner?” I get it, so let me show you why it matters.
First, check out this animation that quickly illustrates how the four components of our new Marketing Velocity brand tie together:
In a nutshell, you’ll now find all our flagship partner marketing programs integrated under the Marketing Velocity umbrella. Here is a capsule description of each.
We made this major change because we heard you. You told us how much you appreciate our powerful marketing programs – but also asked that we make it simpler for you to understand and take advantage of them. From today onward, you should discover that it is easier to find all the connection points among our future-proof enablement and marketing services.
I’m excited about this change, and I hope you’ll derive great benefit from it. Moving across this platform with ease – from learning to activating to funding – will help elevate your marketing practice to maximize business outcomes. Know that we remain committed to listening, and innovating, to assure your marketing expertise is always a cut above others.
Please check out your new Marketing Velocity experience. I’m particularly excited to hear what you think and learn where you have questions. So please share your thoughts in the comments section below!
See the original post here.
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