Big Data is a big deal: make sure your business takes advantage
Big Data is big news. In IT, it’s the phrase on everyone’s lips. But what does it actually mean?
Is it something to fear – a huge, unwieldy beast that no one knows quite how to tame? Is it all a big fuss over nothing – just a fancy name for more of the same data marketing? Or is it something in between – that’s new and daunting, but ready to create unprecedented possibilities? And that’s the trouble. It’s not Big Data itself that’s the issue. It’s how to define it.
We’ve all heard a variety of definitions, perceptions, misunderstandings, assumptions… but we have little or no consensus.
Look at your own organisation. Can you be sure your colleagues all share the same belief about what Big Data stands for? If not, it’s time to step back and start agreeing. Otherwise, your big data marketing efforts might be a big waste of time.
Big Data isn’t going away. So, the sooner you know what you’re dealing with – and how to exploit it – the sooner you’ll reap the benefits, and the rewards.
Ingram Micro can give you some starters for ten.
Big data describes all traditional and digital information. It’s the sum total of all generated data, gathered together in one place.
What makes it so notorious, is its potential. By harnessing its collective power for analysis and experimentation, it can do wonders for business performance and future planning.
But of course, it’s not as simple as that. Data doesn’t just lay itself out neatly in front of you, ready to be processed. It’s a heady mix of unstructured and multi-structured information, a mess, which must be interpreted and understood.
Learn how to extract this wisdom, and you’ve cracked Big Data.
Speed is of the essence, because Big Data is forever growing. It’s being generated by everything around us, every moment, by digital processes, mobile devices, and media.
It’s changing the way people and organisations work together. It’s establishing data as the most valuable currency in business. And it’s offering new and unique insights that enable better decision-making across the board – improving long-term commercial success and maintaining competitive advantage.
Big data is big news. But only if you’re properly prepared.
From strategy to infrastructure, from access to analysis, Cisco puts you in control of your data. Using Ingram Micro’s expertise and in-depth Cisco knowledge, we’ll help you unlock new intelligence and stay ahead in your industry.
We’ll provide the infrastructure, partner ecosystem and analytics you need to succeed. And ultimately, we’ll connect all your information – whatever and wherever it is.