How can Cisco Services boost customer satisfaction and loyalty?
3 tips to make your customers happier with Cisco Services
We all know that customer satisfaction and loyalty are vital for your business’ success - content customers are more likely to return with their business and refer you to their partners, freeing up your resource to focus efforts on acquiring new customers to grow your business. The question is, as a Cisco partner, how can you make your customers happier?
1. Bundle, bundle, bundle
Firstly, bundling Cisco products with Cisco Services is a robust strategy. Cisco found that partners who do this see a 33% higher retention rate than those that don’t—and the reasons make sense!
Cisco products incorporate a vast range of technologies that help your customers run their organisations; however, most business owners lack the technical expertise to get the most benefit out of their investments. That’s where Cisco Services come in.
Cisco Services will help your customers’ use their technology better; increasing their satisfaction with your service and leading to additional sales in the future. For instance, with a Cisco Services agreement, your customers will have 24/7 access to Cisco trained technicians who can help resolve issues faster and eliminate the frustration associated with technology failures.
2. Ease their ‘people problem’
Surprisingly, Cisco estimates that 80% of calls for assistance are not hardware related, but come from end-users who have changed something in the software that runs the technology. By selling Cisco Services to your customers, you can ensure them that if such a problem arises, a Cisco technician will work with them to fix the issue faster and get them back up and running as soon as possible.
This main benefit of this customer care is that it can greatly reduce downtime, in turn reducing the cost to the customer. In fact, avoiding less than an hour of downtime is often enough to cover the price of a service contract!
Cisco Services also protect your customers’ networks by ensuring that the operating systems on their hardware is regularly updated with the latest technology advances and bug fixes.
3. Become their ‘trusted advisor’
In the end, Cisco Services are intended to help your customers get the most out of Cisco products so their operations can become more successful. You can play a key role in your customers’ adoption of Cisco Services and with your help as their trusted advisor, they are far more likely to be satisfied and loyal.
For more information on Cisco Services contact Ingram Micro on 0871 973 3000 or email katie.hughes@ingrammicro.com.