The At100 Interviews Q&A’s

1. What is At100 Initiative?

At100 is the Ingram Micro initiative to empower Partners position in the Cisco Cloud Managed Network Services. Only the loyal partners with Ingram Micro EMEA are invited to participate.

2. Do the partners get resources?

We will support our key partners in all the phases and needs: Sharing best practices, Go to Market campaigns, Quality contents, Promotions & incentives and sales & marketing materials.

3. Which are the main benefits of the program?

First, to be part of the shortlist of partners experts in Cisco Cloud Managed Network Services. Second, to be eligible to receive resources to develop this business. Third, to receive the best pricing and profitability selling, Cisco managed services. And last but not least, to be able to obtain unique business and pre-sales support.

4. How will connect the Partners with Ingram Micro?

The connect is having a direct conversation with the At100 experts, through on-line communications, reports and program alerts. In fact, communication is non-stop.

5. And how will make AT100 Initiative Partners Grow Up?

With our Tech & Sales Enablement. We help our partners to have an opportunity assessment, goals setting and follow-up, Calendar path definition, Sales training, Tech training, Go-to-Market design & execution, and Governance.

6. If you would need to define the At100 Iniciative with just one word, which one would be?

I think the word is commitment. Commitment to our customers.

7. Ingram Micro At100 Initiative says that the program will enable partners to grow. But, how will exactly help them?

Our objective is to define KPI’s, goals and calendars to identify the size of the opportunity, the financial details, the incomes, the margins and all related to the ROI.

8. Will you set up a calendar to achieve the goals?

Yes, the At100 Team helps partners to identify their real potential and set the right goals in the different phases. In the end, a successful business is based on achievable goals and clear objectives.

9. And will you offer any help with Go To Market Plans?

The At100 advantage is our experience in building Go To Market plans, providing our know-how as a part of the offer, to selected Partners to help them to build a strong pipeline of projects and customers.

10. At the end every point we are speaking about is very important, but: What about Resources for the Marketing Campaigns?

Of course, Marketing campaigns are vital to exposing our value proposition to all potential customers. At100 provides resources, materials, and mechanisms to generate demand, to the objective of creating the necessary atmosphere for transforming from on-premise solutions to the new Cloud & Managed Services.

11. Finally, will you also support partners with post-sales support?

Yes, from our experience, we know Cloud and Managed Services Projects, really start after deployment. So the best post-sales support tool for the At100 Partners is the sales team that Ingram Micro has in each country with proficiency Cisco knowledge. Each of our Cisco Sales and Tech employees are doing the appropriate to have an excellent SLA with the partners because for us, partners first.