Revenue Marketing

Understand the controls that will affect this transformation and what capabilities you will need to add.

Do you have a desire to make your organisation more customer centric and less product centric? Do you want to transform how you engage with prospects and customers? Do you want to adopt content marketing best practices, and measure the impact of marketing investments? The Introduction to Revenue Marketing session is the first step to understanding: - What are the controls that will affect this transformation? - What capabilities will I need to add?
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